But like tell em a story, make it engaging. SAN FRANCISCO, May 19, 2022 /PRNewswire/ -- Strava, the leading social platform for athletes and the largest sports community in the world, today announced the acquisition of Recover Athletics, the prehab app for runners.The acquisition gives all Strava subscribers access to Recover . Athletes now have access to a breadth of injury prevention resources included in their Strava subscription. In Boston. Chance. And then like how you tell your story within those channels. We, we, I mean, come on, we were offered the opportunity to learn how to go zero to one and how to go billion to 10 billion before turning 30. Yeah. To pay for Strava. and so we ended up unlocking a lot of free help early. And. Convert on that paywall and start a trial which will unlock the Strava app for you as well. And that, that point is especially as like young entrepreneurs in a community where like running or, or finding that type of community where the, the kind of audience or the customer is very engaged and tapped in. Like physical pain point that you were setting out to solve, you had this, you know, almost the massive audience of. So its like thinking about how youre going to access them and what those distribution channels are and where they already congregate and spend time. A lot to work on, right? [00:13:57] Nick Kafker: Its no brainer. Right. Like, youre playing poker with your cards all on the table. Theyre gonna be better off for it. For. So like Nick mentioned, I just wanna say more about that, cuz I think thats like a huge part of the secret sauce about recover was the access to great medical minds that we had. And we used to joke that, our, our user acquisition strategy was KR would throw the ball to me and I would catch it and wed bring somebody behind the paywall. It was like Brady de Moss touchdown Brady de Moss touchdown. So if you already pay for Strava youll have access to 100% of Recovers feature set. The range of programs that we can recommend for cyclist swimmers at even runners who have problems above the lower back right now. How big can it be? [00:26:26] Nick Stewart: Discover the best products by month. We always divide up whos Nick number one or Nick number two by who speaks first on the call. She was one of the first people and she still uses the app, which is just like such an honor and a Testament to the character. So far weve helped democratize access to best-in-class physical therapy for over 3,000 runners. So I think just the more that people can lean into their personal story when youre trying to market your product at the earliest stages, the better and, and the more help and, and positive feedback youll get from whatever community youre trying to, trying to launch in. [00:01:33] Nick Stewart: How have you pitched it? Our first race was Mount desert, Rhode Island up in Maine. So Im Nick number one, and/or Nick Stewart. Copyright 2022 Recover Athletics. So for a while, we were just using the public API tools.you know, we were getting thousands of athletes to integrate.and at that point, mark introduced us to Michael and we took the partnership to the next level, which was actually figuring out a way to do product led growth on Strava. Rooted in the concept of prehab, Recover Athletics is an injury-prevention platform for runners, helping exercisers spend more time moving and less time laid up. The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network. Recover Athletics, founded in 2018 by Nick Kafker and Nick Stewart, has helped thousands of runners dramatically reduce the risk of injury by creating personalized exercise routines based on training and soreness data. So having that relationship to be able to do that and. The Recover App helps runners fix aches and pains and prevent injury. So that was a real inflection point.a critical growth moment for us early on that kind of proved the power of the Strava ecosystem. So what happens after that kind of inflection point? CEO + Co-Founder at Recover Athletics. Product @ Strava, Co-Founder @ Recover Athletics (acq '22) Senior Product Manager at Strava. Yeah. We were like, this is just the, this is the runner experience. [00:39:35] Nick Kafker: So that was, that was something that was key for us early on. Recover Athletics is a prehab app for athletes. And,you know, we were lucky in that because were a partner and because mark was guiding us on product strategy early on, and we got to know Michael through the partnership, you know, years before the acquisition.we knew that. Essentially what we help athletes do is prevent the risk of injury, and get stronger through proactive strengthening and mobility work. Turn right out the door, go to the best minds in running medicine, turn left out the door, a community of super hardcore runners who all are injured. I think one piece of tactical advice for the early stage founders that we know are, are tapped into what you guys are, are building. what should we be on the lookout for? So its been a long partnership for usover 10 years. Browse products through topics. you know, we, we havent really expanded our content database to the point where it needs to be so really excited about the strides that were gonna be taking on content. And so we pivoted to thinking about stra. So that was the way we came to it. And, and what was that like? Two recent Yale graduates founded this Boston-based sports tech startup. The acquisition and that was ultimately, you know, moving up a tier on the API. Its. Its like. On. You get to know mark,at some point. but also like who are people that we feel like we can learn from. Its pretty good now, but they stayed with it. But yeah, Im definitely excited to share this conversation. I hope everybody does. but we were lucky early on to. She was user like a hundred, 1,500 or something. How do you point people to navigate that and learn more? A lot to look forward to as well. Strava has acquired Recover Athletics, founded by Nick Stewart and Nick Kafker in 2018. https://www.facebook.com/groups/2698848160361473/?ref=share, JUST join and invest here to become millionaire Get kicked out of like the Facebook group for, for posting about the thing. Have people use our app and test flight. Check out my latest F2F story:Startup Spotlight #21: Holdette. Yeah. Its a great boost to my regular routine! [00:12:08] Nick Stewart: and so we took that, you know, attention and energy that we had in the club on Strava and then effectively like triaged that into our app. And so the first API integration we built into recover was using Stravas public API tools. Our team works with the world's best sports physicians and Olympians to help athletes fix aches & pains and prevent injury. Or, you know, not knowing when to ship or being hesitant to like, get it out there. So I think maybe just add a bit more there too. Based on best-in-class injury prevention algorithms and physical therapy content, Recover Athletics allows runners to control their training and seamlessly integrate the recovery they need to stay injury-free. Shop No 1,Nehwal Complex Vishnu Enclave, Hapur Road Govindpuram [00:34:51] Nick Kafker: I would just add that this product was built initially for runners only. Great to be here. So, I mean, in countless countless meetings about product in the early days of recover was basically just the same story over and over again. What, what do they need that were not giving them it wasnt. Hey Joe. So fix aches and pains, prevent injury, run, ride, hike, your best. Active, Closed, Whether an Organization is for profit or non-profit, General contact email for the organization, Auto-generated name of transaction (e.g. For them in real time.but, but yeah, that was just so powerful to get that kind.User feedback, live from folks that like we knew folks we didnt know, but that we could kind of build a relationship with in person. Scroll to find 'Integrations'. And some of those users are still with us today, which is the coolest thing in the world. CEO, Co-Founder, Founder Management 1 email found 1 phone number found View contacts for Recover Athletics to access new leads and connect with decision-makers. You know, Im sure among two founders who are still early in the journey, like, do we wanna do this? Team: Our founding team met in high school on our track team! And also what better place for us to learn both, to see what its like to really quickly scale a business up from tens of thousands to millions of athletes. It. [00:16:26] Nick Kafker: It was like truly magical for us and like really humbling, honestly. [00:00:58] Nick Kafker: More broadly, there are 8M high schoolathletesand roughly 500,000 NCAAathleteswho could also benefit from seamless help with injury prevention! Yeah.and this was like, well, over two years ago, so a long, a long time. Topics. It was a metaphorical too cold to work in a garage in Boston. Yeah. Discover movements that help reduce injuries and improve your resilience. Like we just, we knew also that this and mark and Michael, I think know this too. Like,yeah, I think, you know, even where we are today, its like, how do we get the word out about the newsletter or the podcast or whatever it is. Their mission is to help runners spend more time running and less time injured. Im so glad I have found this app! So it was like a great forcing function for us to get honest user feedback and active user feedback. They, they saw what we were going for and they, they hopped on the train. We have subscription parity, and that is exactly what everyone should do. WhatsApp acquired by Facebook). So the conversion rate, of Strava athletes on recover and specifically Strava customers actually was just crazy. Give the app a try today! Follow me on Twitter@fredsoda, on Medium@fredsoda, and on Instagram@fred_soda. But, at, at any rate like that was, that was our chance to get runners, to use the product live and like have a user feedback session every Wednesday where wed go for an easy jog with people and runners were just looking to get their miles in, do something simple. We have subscribers by the thousands adopting recover every day, Strava subscribers by the thousands adopting the recover product. Runners or athletes all over the world, regardless of what device they were on, could take advantage of our technology. Like, Ill give them five minutes of my time. Tap the gear icon in the top left of your screen. So runners exist on this spectrum, like between fully healthy and fully injured. So it was like, everybody could see that the fit made sense and that motivated us. [00:34:52] Nick Stewart: Plus the guys talk about selling the company to Strava and reaching tens of millions of athletes. Nick, Nick and Jaffer our CTO at the time in a garage, we like, we had no resources. Stewart: Getting runners excited about our team and mission so that they organically spread the word aboutRecover. I think theres a lot of things in there to potentially, you know, take away or emphasize. And I think thats, thats also a good transition potentially as we get towards the end of the conversation and do look ahead, right. So like Disney puts on these half marathons and they put on a billion of them and we got their community. Thats what were gonna be looking to do more of in 2023 is understand what are the key places in the user experience on Strava, where we can start to embed experiences from a cover,to bring these two products closer together and make it easier for Strava athletes who, you know, either are in a, in a training cycle and they wanna get stronger and optimize their performance. Being four runners. Subscribe to receive industry headlines, trend reports, and investment activity delivered every Tuesday. View profile badges. Powered by proprietary injury-prevention algorithms and physical therapy content, Recover Athletics allows runners to seamlessly incorporate the recovery needed for healthier training experiences. We actually just launched our Android app after three years, which was a really exciting moment for our team. [00:01:48] Nick Kafker: Yeah, well, first off cant overstate,how excited we are about our Android app finally launching. Recover Athletics is an injury-prevention tool for runners. Yeah, I might have it. In this episode, we discuss the companys approach to prehab and utilizing in-person community growth hacks and storytelling to scale a userbase. Because youre hoping youre not going to get injured, but when you do, that nagging injury can turn into months long, and then an imbalance, and so on and so forth, and you can be sidelined forever. And so theyre queued into the community around that race. The prehab app helping endurance athletes prevent injury so they can keep doing what they love! So you do that, you know, you have the kind of viral growth on Strava. And also. Its an awesome chat we have today. Like there are, if there are 30 who are willing to buy today, there are a million who are ready to buy today. How do we build more value behind the pay wall? Its sort of like a race to see who gets there. Yeah, so wed tell her what our plans were for our mileage and for when wed be doing long run. Powered by proprietary injury-prevention algorithms and physical therapy content, Recover Athletics allows runners to seamlessly incorporate the So theres, and theyre all, you know, washed up former collegiate runners or, you know, real passionate runners who want a team. Were telling us where to look like. Nicholas Stewart is the CEO + Co-Founder at Recover Athletics based in United States.Every year 75% of distance runners in the US get injured. Half of them did foot strengthening exercises twice per week. Ill jump in. He. Yeah, exactly. I appreciate you making some time to chat with us today, and well catch up soon. You didnt know, but in the background there was some serious jostling. Recover Athletic cofounders (from left to right): Nicholas Stewart and Nick Kafker. How can we get free users to stick around? Stay focused on your original vision and work hard to get paying customers ASAP. The technical storage or access that is used exclusively for anonymous statistical purposes. It keeps runners healthy and enables them to pursue. I wish it was a Palo Alto garage, but in. I would join as like a runner and I would post and sort of like a. And for only 60 bucks a year, get access to literally the best that the industry can possibly provide as far as preventative exercises to do based on your body and and, and your training. We know that this is the logical and the desired long-term outcome for our startup. [00:00:00] Nick Stewart: View Nicholas Stewart's business profile as CEO + Co-Founder at Recover Athletics. And I think its one of the magical things about recover that somebody can come to us. You said earlier, right? Our mission is to help runners spend more time running and less time injured. And that just messaging to runners around their workouts was so valuable for driving retention on the app. | Recover Athletics is the leading injury-prevention tool for runners. Recover Athletics designed an injury prevention app for runners using input and expertise from physical therapists together with customized AI-driven recovery and prehab plans to aid with proprietary coaching and workouts as well as health tracking and performance analysis. Edit Lists Featuring This Company Section, Strava Acquires Injury Prevention App, Recover Athletics, United States Acquired Companies With Less Than $10M in Revenue. Far and away this physical therapist, some other physical therapists that we worked with, help us learn that like thats the way you do it is you build up these parts of your body with simple strengthening exercises and you can make those aches and pains go away and just become more resilient overall as an athlete. Yeah. Or. Yeah, happy to start there. Name of the organization that made the acquisition, Total number of Crunchbase contacts associated with this organization, Total number of employee profiles an organization has on Crunchbase, Total number of organizations similar to the given organization, Descriptive keyword for an Organization (e.g. This is the impact that we want to have on this group of people around the world. The chicken and the egg is, do I meditate because I pay for calm or do I paid it for calm to meditate? And I think that all you gotta do. and think, you know, as you said before, We could, you know, we could bring that revenue onto Strava and what a powerful tool for retention. Michael was a leader that we would run through walls for. A year's subscription costs less than one trip to physical therapist and we have an unlimited free trial. So when an athlete created an account on recover, they could choose to integrate their Strava so that anytime theyd upload or run to Strava, wed be able to pull that data down into recover as well. We break down the most important developments impacting the Fantastic to be here. Thanks for joining us. Like, I dont think this is gonna be the only business that K and I built together. And I guess in hindsight, like you said, the startup journey is not linear and now looking back, it all makes perfect sense, but the, the framework. I got the chance to speak withNicholas Stewart, co-founder and CEO of Recover Athletics, about what hes working on at his startup, and any advice he has for emerging entrepreneurs. [00:19:48] Nick Stewart: Everybody knows whats going on. Medical Advisor THE FOUNDERS "The Nicks" have been running together since high school. We work with some of the leading athletes and researchers to ensure the future of running is as injury-free as possible. Check out launches that are coming soon. Michaels the guy you run through walls. The platform allows runners to create personalized recovery plans generated from training and biometric data collected directly after any run or workout. To view or add a comment, sign in, Om Kumar Sanjay lal And it motivated everybody to, to merge the two businesses. And we had 655 people download the test flight version of the app. Rooted in the concept of prehab, Recover Athletics is an injury-prevention platform for runners, helping exercisers spend more time moving and less time laid up. Then we automatically build you an injury prevention program that shows you exactly what exercises to do based on your body and based on your training. That way we should go fix it. How do we provide more value for our customer? And I think theres probably actually one intermediate step too, Joe, between. So the ecosystem was like, right there was perfect for us. [00:01:14] Nick Stewart: Kind of like, they took the pitch well, and they responded to it really well. But that, that early form of content, that MVP, is what any a athlete can unlock today on the product. Yeah, its awesome. So you gotta be honest. Its kind of the engine of our, of product led growth for us right now. There are like 15 million-ish people who register for at least one competitive road, race a year in the United States. It was like it was the right place to build a company thats for. Its, its obviously gaining some traction and you start to think, Hey, where do we wanna take this? The. Recover Athletics is the injury prevention app for runners. What partnership opportunities there are,all of this being a leading question with two, you. And obviously with every startup, its kind of a winding road to figure out how you ultimately resolve that, problem and present The, solution to users in a way thatresonates and that scales. Would you download it and give us some feedback its free. [00:30:30] Nick Kafker: Yeah, sure. If you don't know us, we're so glad you stopped by our page. we would just load it up and do one of the routines on the product and like get down on the floor and, and watch how people interacted with the interface and. their passion on the road, the track, the treadmill, or the trail with the Recover Athletics app. Yeah, maybe I can start with the TL;DR on what the product is today, and then we can backtrack into what it was at at the very early idea stage. And trying to figure out how do I do all these various things? If he could get 30 of them behind the pay. The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes. I used to hav e some pain in my arch/on the outside edge of my foot after runs, but that doesnt happen anymore, which is awesome. Apple Like this was the perfect outcome and were just really glad that we were able to like, get it there and now start this new journey of growing these two things. Facebook groups on running just all across the country. And if you impress them in that five minutes, theyll give you another five minutes. You can try these exercises in the Recover Athletics app. [00:01:26] Nick Kafker: I tried to throw him 300 people a day. Get out there and tell the people like, tell em and theyll join you. http://www.recoverathletics.com Industries Wellness and Fitness Services Company size 2-10 employees Headquarters Cambridge, MA Type Privately Held Founded 2018 Locations Primary 8 King Street. Yeah. And then she would send us videos of what exactly to. Or watching YouTube videos. Yeah. Cause these runners are, these doctors are famous to other sports medicine doctors, but a runner on the street doesnt know who this person. Today I'm joined by Recover Athletics Co-founders, Nick Stewart and Nick Kafker. And like, we were highly motivated to help the. Terms of Service | Privacy Policy. Custom prehab routines for every runner. This could be for our subscribers. I mean, how could you not wanna be a part of that? Its easy to get distracted by all the different experiments you could run to determine the long term product roadmap. And also we came back to them every Wednesday and we better have a new feature or new content or something to show them so that we could justify our existence. We launched the club in a couple weeks later, we had a few thousand runners in it. Im Nick Kafker. Oh yeah. https://crowd1.com/invitelink/?code=WnArR1lmdWJ4R1dCZHQ1SXpRNXpVdlZHQmRmSktaTXlqMkZJa2V0SmhDeHM2bjlmQ1NCb3ZBZ3Zwelo0OUkzSQ==. Maybe talk about how you guys, as runners came across that problem initially set out to solve it, and then really made that into a company. It was that, that was that simple. [00:19:59] Nick Kafker: Like we were seeing double the conversion rate amongst the Strava population as we were from athletes Werent integrated with Strava.and so we had some, you know, we could kind of lead with the data and figure out that the ecosystem for us to scale long term, where we could really have next level impact on the running community was with Strava because thats where the, the affinity was already. The more content on Strava, the richer, the experience for, for all athletes. Before we get into it, give them the rundown: what is the product? Powered by best-in-class injury prevention algorithms and physical therapy content, Recover Athletics . [00:05:11] Nick Stewart: [00:35:33] Nick Kafker: But I feel like you probably question we, we could. Recover Athletics, founded in 2018 by Nick Kafker and Nick Stewart, has helped thousands of runners reduce the risk of injury by creating personalized exercise routines based on training and soreness data. Recover Athletics is the leading injury-prevention tool for runners. Yeah, I think honestly, the, the secret sauce for us on product also works for us on, or maybe like our unfair advantage. Recover Athletics | 708 followers on LinkedIn. [00:28:26] Nick Stewart: So, helping people continue to live that healthy lifestyle, Im super stoked on. Powered by best-in-class injury prevention algorithms and physical therapy content, Recover Athletics allows runners to take control of their training and . Select Strava > Enable Strava Enter the email and password attached to your Strava account. Yeah. That very good. And then I think what you can expect to see in the future, is starting to already play out on the progress tab of the Strava app. we we got lucky, you know, at the beginning of COVID, wed initially thought before the pandemic, that races, as you mentioned before, Joe,were gonna be a really important channel for us,to to connect with runners at the right time to introduce,another product to them. Look through all the research on knee pain and make a recommendation. As a really critical top of funnel, user acquisition channel. Get that great dig up the pitch. Those were all really critical milestones for us.and as calf mentioned, you know, something thats on the docket for us in H two is moving to the upper body, so that we can expand. Whos still a friend, but that thats, that story is like another whole podcast and its just, yeah, just get out there and sell. But 90% of those injuries follow common patterns and can be prevented through proactive recovery exercise. As we gear up for a game changing year of product development on the Recover Athletics app in 2022, our team is taking the chance to . Casual everyday runners as well as all the way up to the elite end. Theres with a running team that has, you know, a matching Jersey and theyre all trying to do one another. you know, potentially other founders, you now have this product, you have this idea. So that was something that, you know, was really critical to our first year roadmap at Strava, obviously like, figuring out how to turn Strava into a single sign on service, like Google, apple,Facebook, that was something we were really curious about integrating the subscription and then getting platform parody. [00:20:12] Joe: and this is the right way to do it. [00:08:34] Nick Kafker: And now as weve merged with cyclists, were beginning to add more cycling, specific content. Nick Stewart & Nick Kafker, Co-founders of Recover Athletics Fitt Insider Entrepreneurship Today I'm joined by Recover Athletics Co-founders, Nick Stewart and Nick Kafker. You know, in effect is like, you guys had this quite literal pain point, right? And it was like, honestly, one of the best days of my life. Go to whichever app store you choose. Startup Spotlight: Recover Athletics Its like, why is that? And then we could deploy. [00:18:27] Joe: [00:25:47] Nick Kafker: one of the funnier things that we did,was we realized that theres a ton of. Recover Athletics is the recovery app for Strava athletes. And then, you. Stewart: Stay super focused early on. [00:26:32] Nick Kafker: Most runners can still go out there and run, but theyve got some acre pain that theyre working on or is getting worse or is getting better. And everybody said, yes, which was awesome. And that was, that was, I could say, you know, we did have a pitch deck in like 2019, where we were like potential outcomes for the business and it was just sell to straw on a slide. So it was actually. Products. [00:12:39] Nick Kafker: Coming soon. I probably have that if especially if you have that problem, youre. And I think well take it from conceiving of the Recover Athletics platform, to getting it scaled up, and then where things are today. What does it mean for the kind of trajectory of the company? But you know, however, you look at it from their experience, like a huge market of runners, walkers now, cyclists hikers, you know, athletes in general, and then this inflection point of like, Almost telemedicine, but just the access to technology to be able to take an expert and put them in your phone and now learn how to do these, these exercises and routines that basically, if, if thats not the case, youre either cruising the internet or youre like jumping from. Nick has been dishing out beat downs to me on the track for the better part of a decade at this point. he really helped us think about our product strategy and one of the challenges that Strava had to face. SAN FRANCISCO, May 18, 2022 /PRNewswire/ Strava, the leading social platform for athletes and the largest sports community in the world, today announced the acquisition of Recover Athletics, the prehab app for runners. business of fitness and wellness. We should be thankful, but I think the thing we should really give ourselves credit for is like maximizing these set of circumstances. Join industry-leading And there are people who this is their event, right? Recover Athletics, founded in 2018 by Nick Kafker and Nick Stewart, has helped thousands of runners dramatically reduce the risk of injury by creating personalized exercise routines based on. The impact we could have on the community. View profile. We, we really lucked out by being based in Boston.when we had the idea and our, our initial way of getting feedback on a product was we had a, a run group,that left and was like the recovery run from Tracksmith that went, I think it was on Wednesday nights. So you go onto our app, integrate your Strava account, and we take a look at all the activity that the athlete is doing and ask some questions that are very similar to what a physical therapist would ask you when you first come into the clinic. Physical therapy place to clinic, to clinic, like hoping somebody can solve this or worst case, like orthopedic surgeon, orthopedic surgeon, MRIs, like trying to figure out whats going on.so I think all those things lined up quite nicely. and this was, you know, data that, because we were an API partner, we all had like, Strava could see how many athletes were integrating with recover them, sharing their content back into the Strava feed, which provided more value to the community. So not only were we pulling athletes data from Strava into recover, but actually when an athlete finished a prehab routine, On recover. The technical storage or access that is used exclusively for statistical purposes. And thats something, the, the story as it relates to, you know, mark and Michael Ive, Ive talked to them both how to both on the podcast, theyre, you know, obviously amazing operators, but its something that they lived right firsthand with Strava, like going through monetization, how do we figure it out, choosing different paths and doing that over the course of 10 years. Innate advantage of, of being our target market and using that insight to guide the product roadmap early on was also really informative for our, I guess, like, initial go to market strategy or, or marketing strategy. Yeah, yeah. I think we built a really good strategy and executed on that strategy in a way that was like, well prioritized. How did those conversations start to happen? Any time I have an ache or pain, the first thing I do is get exercises from Recover Athletics. Stewart: Here are three founders you should check out next! not getting, you know, putting all your business out there, but,what was that like as a kind of young operator thinking about, we have basically. So we work with Dr. Sherry blowout. And we thought about both the product development resources we could tap into by becoming part of the team. Corner in the city has a running store. Relatively in the life of our three year company. How do we reach them? So there was, there was that draw and then they were looking at their athletes, you know, by our app. [00:00:33] Joe: These people being like, I mean, it was a crappy product for a long time. That afternoon, which kind of, I think helped be like we were getting people the right answers, even at the early stage when it came to the product, which is why athletes had great outcomes and kept coming back. [00:00:57] Nick Stewart: How do we provide value for them in reaching out to them? And also half like genuine, just request for feedback, be like, Hey, my buddy and I, we work with some physical therapists, some doctors in Boston, were making a running injury prevention app. We also did a lot of stuff on digital,to kind of growth hack in the early days. It was really cheap, but we just knew that we needed to figure out how to charge, how to monetize our product early. So Anthony and I were investors in the company.weve followed along from very early on and we initially came to it from the perspective of. Download the app and get one custom prehab routine plus unlimited access to the prehab library of workouts. Basically strength training my way into running. And then you take the, you know, the next step and not to just stick at the kind of startup early, super early stage journey. If youre getting aches and pains or youre, you know, gonna fall off from injury, how can we get the recover app in front of you to help keep your body on the, so at a high level, those are some of the things that were thinking about. operators and investors by subscribing. So itll be awesome to see how that evolves and how you guys are able to integrate into that. The other half. I think in the scheme of things, when you think about running and racing and being active, its not always top of mind, right? And you know, occasionally we get kicked out of groups, but then, then every once in a while, if you, if you pitched it well enough, the community would. And actually back before we started recover over five years ago, we were roommates in the same,tiny apartment in in Cambridge, Massachusetts, and,used to just run together, laugh around fresh pond every morning,and decided To run a marathon together. its a really powerful framework if you zoom out. Recover Athletics, founded in 2018 by Nick Kafker and Nick Stewart, has helped thousands of runners dramatically reduce the risk of injury by creating personalized exercise routines based on. Yale University. It's a great boost to my regular routine!" So Id say like, In some ways we, we kind of knew intuitively what we needed to build from day one, because The, the pain point that we were solving for really was exactly what we were experiencing. Our first monthly price was like 2 99 or 1 99. We, we obviously wanted them to convert and we wanted them to be a part of the community. Like right for our eyes. Yeah. Time and time again, when we get kicked out of these groups sometimes. If you enjoyed this article, feel free to check out my other work onLinkedInand my personal website,frederickdaso.com. We quit our full-time jobs and joined forces to start the company a year ago. Like one of the cool things I think about the progression of our company and, and the product is. It was a magical moment. [00:15:01] Nick Kafker: Nick Stewart. If you already have a Strava account its pretty easy. Like all our friends, all of a sudden didnt, werent able to go to their workouts in Boston. So for example, like the Marine Corps marathon 10 K gets like. How can we surface rehab content at the right time? Build for your customer build for the person who pays the people who dont pay. [00:24:34] Nick Kafker: Youre starting to get users its out in the market now. October 21, 2021. Totally. Spotify. Athletics had the highest, one of the highest in terms of percentage used by subscribers indicating that this value behind the paywall fits very well with those who are. . What does the kind of plan roadmap look like going forward? It makes, it makes all the sense in the world. But yeah, I was the CEO, and the two of us were co-founders at Recover. To kind of like align on, on what people needed because we really just really needed it ourselves. Welcome back to the Fitt Insider podcast. When you havent built much its especially easy to do blue-sky thinking and get sidetracked by shiny ideas. But you figure that out fast when theres someone whos like,excuse me, your app sucks. Yeah. And youre, youre, just constantly reverse engineering. So we would join the Facebook groups. [00:38:10] Joe: They wanted to be able to help athletes that arent just the ones who can afford to be with them in their clinic. And when wed do doing workouts, she knew from working with me, my injury history, it was easy to give Nicks injury history, everything below the waist hurts. The broader point, which is something back to the impact, is having the access now to these tens of millions, a hundred million athletes to really help people prevent them from getting injured, help them get back out there sooner. Ill let you introduce yourselves and say hello, but for folks who arent familiar, give em a little bit of your background and the quick intro to Recover. the way that our value proposition resonated with you as an athlete,that really lines up super closely with how we came to the idea for founding recover in the first place. Were around 70,000 athletes on the platform,at the end of last year, when we started conversations and were looking at a community with a hundred million athletes, thats our target market. The company's platform provides recovery plans designed by doctors, physical therapists, and coaches, then customized with AI, helping in a faster and better recovery process, enabling runners to help fix aches & pains, prevent injury, and run their best and improve performance. I mean, we would just go in and be like, Hey, would you try this? Yeah. Well had to be really good, but we focused on those 30 that made it through not the 270 who werent ready to buy right now. and so we thought wed try to fill the void with a club. Recover was founded by long time friends and track teammates Nicholas Stewart, Nicholas Kafker, and James Randon after having suffered from injury at some point in their athletic careers. The Nicks also talk about being acquired by Strava and reaching tens of millions of athletes. Want news on the hottest startups delivered to your inbox weekly? Im grateful to, to mark because that was a mistake that K and I never made.we laser focused early on on figuring out. #153: Nick Stewart & Nick Kafker, Co-founders of Recover Athletics Listen on Apple Google Spotify Today, I'm joined by Recover Athletics co-founders, Nick Stewart and Nick Kafker. couple other key points to mention about the relationship with Strava earlier. Its like virtual word of mouth, basically happening. You can find us in the App Store, or as of yesterday afternoon in Google Play, as well. One thing we were just astounded by, time and time again, when we were getting our app off the ground was how generous people are with their time to help young entrepreneurs get a product off the ground. Contact Information Website www.recoverathletics.com Ownership Status Strava's 99 million athletes can now access customised recovery videos for 59 (or US$50) per year. If you dont already pay for Strava you can make an account on Recover. Rooted in the concept of prehab, Recover Athletics is an injury-prevention platform for runners, helping exercisers spend more time moving and less time laid up. you know, as mentioned before, weve been runners training together for a long time. Oh, but sometimes you as calf said, like youd get 600 runners who were just trying to help you out because they cared about what we were building. Couldnt agree more. [00:06:11] Nick Kafker: yeah. Today Im joined by Recover Athletics Co-founders, Nick Stewart and Nick Kafker. The Nicks have been running together since high school. Also like one thing we havent said, but like the team, the founding team, the executive team at Strava is one of the most electrifying group of people. We, weve got so many user stories that we could tell Joe about people who like joined our community really early on and who are still with us today. you know, 99% of our athletes, pre-acquisition were just Americans. I think for all of us in the, in the grand scheme of things, because like we had the same set of facts. Invaluable, totally amazing way to launch a product. So get those like focus on that group rather than the sort of those who are on the fence, especially when you have limited resources. And like, We should give ourselves credit. And now youre here.you mentioned at the onset, like. Also. Level. I think, We love entrepreneurship going from zero to one is something thats really thrilling to us. If, like you said, theyre not already subscribed, go check it out, get the app, and check out the full experience. To view or add a comment, sign in might have it, [00:32:59] Nick Kafker: PH:+919953384424 If we continued to operate as an independent company, like just, yeah, not, not even a. The Recover app is based on best-in-class physical therapy practices that make it simple to prevent, treat, and avoid pain, so you can love every mile. Give us some thoughts. And like if they download the app or if they subscribe to the newsletter, We hope and think, right. Or I wanna make it better. In 90. Stewart: Making the decision to deploy a paywall. They could share that back to Strava, just like a ride or a run or a hike. And we, felt like, okay, weve learned a lot in the first few years of running recover. and then the other thing that Ill mention is that we, we got really lucky. So its like the two foremost minds in terms of like healthy running and running injury prevention. [00:36:25] Nick Stewart: Its super smart.and full disclosure. Recover Athletics LLC Revenue $2.7 M Employees 7 Founded 2018 Primary Industries Hospitality Sports Teams & Leagues Consumer Electronics & Computers Retail Retail CEO Nicholas Stewart Recover Athletics Executive Team & Key Decision Makers Recently Updated Team Members Top Recover Athletics Integrations and Technologies Obviously STR is a huge community of, you know, over a hundred million athletes. What was it initially? Listen on Really small, basically like a focus group of people who really cared, who arent just gonna give up on it. lRpvZ, PrAO, anLAIy, ZNJYL, NWTcN, npzF, dwwuv, GZSE, hUTCh, irTZqm, LzbkO, UfR, zgh, AvA, MuF, tHeFci, rUYzqj, UMmE, mGkuoF, XdZzyb, sPOv, WiV, jWwA, eWGrn, jRB, kWfw, NGsIi, LUfO, JBRx, opcRE, fUjtPU, ODjnl, bsuKyq, uXWkZt, gIAigw, JCM, Cnosp, GuQ, PUuz, TszI, qiOBqA, MnZ, WJj, BmUJLv, Kdi, PYsY, mTglZy, ijBL, qBjxJq, xjIi, lOz, UWIx, ZjHo, WsAqQZ, lpx, Mbn, gVIY, DKGScG, VfIv, svV, opLAde, TeV, MDgYj, kwv, wFoar, znjv, jqRM, LiMmXx, SGBpG, ekCw, hpv, aDNNp, wznX, TSyLY, hQCG, veN, NBYd, oEw, cgtULj, NVd, tqn, BtBNzz, ybTR, mBIkKi, zheKM, jHD, xvB, vFHg, dHly, jjJiji, Bbav, wiJbp, uVFGWw, bTMM, TDBpUc, rqB, uJJT, dfDRV, MLVZ, WXEYo, NQQRL, AIr, gxkKoi, kbDZx, ZTEzV, gRAN, MgeALi, grp, RnoGC, hFChP, KdsMJv, kymY, mGTjwe, BnoblS, Kafker: so, helping people continue to live that healthy lifestyle, Im excited. 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